"AI, not to shortcut but to elevate ideas"
London: 5th August 2025: As part of development of our advanced AI-driven solutions for the film, TV and advertising industries, Largo.ai acquired London-based market research technology and consultancy firm, QuMind. The landmark deal is set to boldly redefine the way market insights and product, concept and advertising testing are conducted within the global marketing industry, empowering marketers to optimise speed to decision, reduce costs, fine-tune and de-risk campaigns and product launches to maximise ROI.
Working with over 600 companies including several Hollywood studios and large agencies, Sylvester Stallone backed since the successful closure of our Series A financing round (as a strategic partner and investor), we are poised to drive our ambitious growth plans within the advertising and marketing vertical with our new London based presence. By combining our world-leading Simulated Audience technology with QuMind’s deep industry knowledge and expert team, the shared vision is to set a blueprint for next generation product development through a seamless, fully automated ecosystem.
As the most advanced solution on the market, our patented Simulated Audience technology delivers a 90% accuracy rate when compared to traditional quantitative testing methods. Its unique value lies in the creation of digital twins via a patented questionnaire, which produces vastly superior quality twins when compared to those created using synthetic data methods. These authentic, data-driven profiles of real individuals allow users to evaluate the potential impact of their ideas. This includes predicting emotional responses, assessing likeability, estimating purchase intent, and getting qualitative feedback via one-to-one chats with Twins. Unlike other AI tools that rely solely on synthetic personas, we set a new industry standard for precision and realism. With thousands of digital twins available per country across more than 20 global markets, our platform enables, for example, a UK-based marketer to gain reliable, localised insights from a Japanese audience in under an hour, combining both qualitative and quantitative feedback. To ensure continued accuracy, all profiles are refreshed annually.
Founded in 1999 by CEO Mark Ursell, QuMind has been a pioneer in digitally led market insight and analytics through its ResTech platform, which seamlessly integrates data-driven insights, advanced research tools, and consumer panels. The platform empowers brands to deepen their understanding of customer behaviour and make informed, data-backed decisions. QuMind’s dedicated team of experts will continue in their current roles, maintaining service for all existing global clients. The integration of Largo.ai’s Simulated Audience technology will be introduced gradually, offering clients the flexibility to conduct tests using real individuals, or digital twin, audiences. Each approach offers distinct advantages, ranging from speed and confidentiality to unmatched accuracy.
Largo.ai’s acquisition of QuMind builds on the successful launch of our Brands Suite, an innovative platform designed to help brands and advertising agencies test campaigns, concepts, and products, streamlining the creative development process. The addition of Simulated Audience technology marks a major advancement within the suite, offering deeper, more predictive consumer insights. Through the integration of QuMind, this technology will now be made widely accessible to brands and agencies, significantly accelerating Largo.ai’s expansion within the marketing and advertising sector.
Sami Arpa, our CEO and Co-founder, says: “We’re excited to be joining forces with QuMind, who share our vision for redefining the future of AI-assisted market insights. As an early pioneer in AI-powered analytics, QuMind is perfectly aligned with our mission to enhance, not replace, human creativity and expertise. AI is a powerful tool to augment decision-making, accelerate innovation, and unlock deeper audience understanding. By combining Largo.ai’s cutting-edge technology with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking smarter and connecting more meaningfully with consumers. Working together we hope to push the boundaries whilst respecting the creative contributions that make advertising content magic.”
Mark Ursell, CEO and Founder of QuMind Ltd, adds: “We’re thrilled to be teaming up with Largo to push the boundaries of AI-assisted market insights and deliver next level AI driven data that clients can trust. To date, the increased use of synthetic data has raised serious issues of data provenance and the quality of data – something that the marketing insights industry has yet to fully solve. The Largo approach of using a patented ‘walled garden’ data set, generated via a questionnaire, solves these challenges head on. In so doing, it marks a pivotal time for the marketing insights industry, and we’re excited to bring it to market.”
Mark Ursell, Sami Arpa and Céline Udriot
“AI, not to shortcut but to elevate ideas” London: 5th August 2025: As part of development of our advanced AI-driven solutions for the film, TV and advertising industries, Largo.ai acquired London-based market research technology and consultancy firm, QuMind. The landmark deal is set to boldly redefine the way market insights and product, concept and advertising […]
